Collaborating together to create a great, understated shoe are HUF founder Keith Hufnagel and HUF sponsored team rider Joey Pepper. A simple shoe that Pepper describes as being noticeable on the street without being ‘loud and obnoxious’, the low-cut Pepper Pro sneakers are designed from the ground-up by the HUF design team in conjunction with Pepper. The shoes are available in two basic colourways: black/white and navy/red.

Watch the video above, where Pepper explains the idea behind the design concept.